Seaforth Designs is based in the coastal fishing village of Solva, Pembrokeshire, with a small shop in New Street, St David’s that we share with Falcon Boats. We use the rugged local landscape and wildlife as inspiration for many of the designs in the collection.
Seaforth Designs started making and sewing cushions with re-used Harris tweeds and Melin Tregwynt Wool, in collaboration with the local Solva Woollen Mill. We were invited to exhibit at the Country Living Spring Fair, Islington in Spring 2014, this has since led to the company supplying many shops dotted around the UK.
With an increase in visibility, Seaforth has now become a sought after collection and has been featured in an array of lifestyle publications, including Country Living Magazine, Coast, Period Living and Dogs Today.
Emma grew up in Wiltshire, surrounded by the rolling hills of the Marlborough Downs and her love of this countryside has inspired many of her designs.
Strongly influenced by her childhood memories of happy times spent with her grandmother in Suffolk, where they enjoyed river walks by the Deben at Woodbridge, with its rich colonies of birds and whispering reed-beds at Snape.
Working initially as a window dresser, Emma was trained as a seamstress by an Italian bespoke tailor in Marlborough, and has since sewn professionally for many years in a variety of stimulating environments, including curtain restoration at Kelmscott Manor, Gloucestershire for the William Morris Society.
Since moving to Pembrokeshire in 2003 with her husband and raising their three boys, Emma has continued to make curtains and tailor clothing alternations but more recently, being inspired by the local wildlife, has created a unique cushion collection which form the basis of Seaforth Designs.
We hope you enjoy the collection!